Deals & Cases
Forrester acquires FeedbackNowForrester (Nasdaq: FORR), one of the most influential research and advisory firms in the world, acquired FeedbackNow, a maker of physical buttons and monitoring software that companies deploy to measure, analyze, and improve customer experience. FeedbackNow represents a high-volume input source, generating over 200,000 pieces of feedback per day from its "smiley boxes." The company is the dominant physical feedback player in Europe, and its business in the US is growing fast. Lenz & Staehelin advised Forrester in this transaction on all Swiss law aspects. The team was led by Andreas Rötheli (co-head Corporate and M&A) and included associate Ralph Kaufmann (Corporate and M&A).