The EU AI Act: New prohibitions and transparency take effect and what is yet to come
The EU AI Act: New prohibitions and transparency take effect and what is…
<p class="MsoBodyText">Regulation (EU) 2024/1689 of 13 June 2024 (“<strong>EU</strong> <strong>AI Act</strong>”) general application date of <em>2 August 2026</em> has arrived, but the regulatory landscape looks materially different from the original plan.</p>
<p class="MsoBodyText">The amending Regulation (EU) 2026/1744 (“<strong>AI Omnibus</strong>”) has deferred the core high-risk AI obligations to 2027, even 2028, while introducing a new prohibition on non-consensual intimate “deepfake” content and a labelling grace period for legacy generative AI systems. This Legal Insight maps the current compliance landscape for Swiss companies with EU market exposure, with a particular focus on implications for the banking and financial services sector.</p>