Jürg Simon

Partner, Co-Head of Intellectual Property
Prof. Dr. iur., Attorney at Law, Executive M.B.L.-HSG

Prof. Dr. Jürg Simon is considered a leading expert in intellectual property and related fields in Switzerland (forensic and non-forensic work) with a particular focus in trademark and privacy law. He has a vast experience as counsel in trademark, unfair competition, copyright and patent litigation as well as in all aspects of commercial transactions involving intellectual property rights (such as licensing, selective distribution, sponsoring, IP securitization). Before joining Lenz & Staehelin, he was director at the Swiss Intellectual Property Institute and partner in an IP boutique firm.

Jürg Simon teaches intellectual property law, among others, at the University of St.Gallen, the Swiss Intellectual Property Institute and the Università LUISS Guido Carli in Rome. He published on a wide range of intellectual property and competition topics. He is the past and acting President of two Consorzio in the Swiss dairy industry and a member of the board of directors of IP-intensive companies.

Practice Area
Intellectual Property, Litigation and Arbitration, Competition, Commercial and Contracts, Sports Law, Technology, Media & Telecoms
German, English, French
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One of the most effective and skilled lawyers in Switzerland, but is also humble and down-to-earth in his manner.
WTR, 2022
He has a profound understanding of Swiss (but also of EU!) trade mark law and is simply a pleasure to work with.
Legal 500, 2020
A smart and goal-oriented negotiator and litigator
Chambers, 2020
He is pragmatic, has a superb judgement and understands perfectly the economic context of our market.
Chambers, 2020
A top name, regarded as very knowledgeable and extremely strong in trademarks
Who's Who Legal, 2020
Outstanding and very skilled trademark practitioner
Who's Who Legal, 2019