Jürg Simon
Partner, Co-Head of Intellectual Property
Prof. Dr. iur., Attorney at Law, Executive M.B.L.-HSG
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Partner, Co-Head of Intellectual Property Prof. Dr. iur., Attorney at Law, Executive M.B.L.-HSG +41 58 450 80 00 juerg.simon@lenzstaehelin.com |
Zurich Brandschenkestrasse 24 CH-8027 Zurich www.lenzstaehelin.com |
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Expertise
Prof. Dr. Jürg Simon is a partner and leading expert in intellectual property and related fields in Switzerland (forensic and non-forensic work), with a particular focus on trademark and privacy law. He has vast experience as counsel in trademark, unfair competition, copyright and patent litigation, as well as in all aspects of commercial transactions involving intellectual property rights (such as licensing, selective distribution, sponsoring and IP securitisation). Before joining Lenz & Staehelin, he was director at the Swiss Intellectual Property Institute and a partner in an IP boutique firm.
Jürg teaches intellectual property law (among other topics) at the University of St. Gallen, the Swiss Intellectual Property Institute, and the Università LUISS Guido Carli in Rome. He published on a wide range of intellectual property and competition topics. He is also the past and acting president of two associations in the Swiss dairy industry, and a member of the board of directors of IP-intensive companies.
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Practices
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Sectors
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Professional Experience and Education
and Education
2006 University of St.Gallen (Adjunct Professor of Intellectual Property Law) 2005 Partner, Lenz & Staehelin 1997 Partner, IP boutique law firm 1991 Member Board of Directors, Swiss Federal Institute of Intellectual Property 1987 Senior Legal Counsel, Swiss Federal Office of Justice 1997 University of St.Gallen (Executive Masters in European and International Business Law) 1990 University of Bern (Dr. iur.) 1987 Swiss Bar Admission -
Specialist Areas
Intellectual Property, Litigation and Arbitration, Competition, Commercial and Contracts, Sports Law, Technology, Media & Telecoms -
Languages
German, English, French -
Memberships
Member of all relevant national and international professional organizations in the field. -
SELECTED PUBLICATIONS
- Müller J., Simon J., Handbuch Kollidierende Kennzeichen, in: Stämpfli, 2nd edition, Bern 2024
- Simon J., Vallone V., NFTs and copyrights - a brief overview under Swiss law, in: NFT, Cryptocurrency & the Metaverse Special Issue, November 2022, 32-35
- Simon J., Global Leaders 2022 Interview, World Trademark Review, 14/10/2022
- Simon J., Antreasyan S., Hitz D., Trademarks 2022 - Switzerland, in: Getting The Deal Through, October 2021, 277-283
- Simon J., SWISSNESS - Praxishandbuch und erste Bilanz, 1st edition, Zurich 2020
- Simon J., Eidgenössisches Recht, in: Streuli (ed.), Schweizerisches Immaterialgüter- und Wettbewerbsrecht, Herkunftsangaben und andere geographische Bezeichnungen, SIWR III/3, 3. Auflage, Basel 2019, 179-268
- Simon J., Mezger N., Die neue Urheberrechtsrichtlinie der EU (2019/790) - Leistungsschutzrecht, "Upload-Filter", Fotographie und ihr Verhältnis zur schweizerischen Urheberrechtsrevision, in: Zeitschrift für Europarecht, 2019, 130-141
- Antreasyan S., Merkt B., Simon J., The Intellectual Property and Antitrust Review 2019 - Switzerland, in: The Law Reviews, 4th edition, September 2019, 186-194
- Simon J., Brexit focus: a new national strategy, in: World IP Review, 28 November 2016
- Simon J., "Swissness" - worum geht es?, in: MB-Revue Maschinenbau, Annual main edition 2015
- Simon J., Designs: A Global Guide 2015 - Switzerland, in: World Trademark Review, Globe Business Publishing, 2014
- Simon J., Kennzeichenrecht: Die Schweiz und die Entwicklung des Markenrechts in der europäischen Union, in: sic!, Zeitschrift für Immaterialgüter-, Informations- und Wettbewerbsrecht, 2014, 1-10
- Simon J., Made in Switzerland - the new Swiss approach, in: "Marques" Newsletter, London April 2014
- Simon J., Spacek ., Länderbericht Schweiz (Kennzeichen, Designrecht, Urheberrecht, Patentrecht), in: Recht, Bilanzierung, Steuerrecht, Bewertung, C.H. Beck, 2014
- Simon J., Anmerkungen zu Kollisionen zwischen regionalen GUB, GGA und lokalen Herkunftsangaben, in: Bundi/Schmidt (eds.), Gedanken zum Schutz von geografischen Zeichen, Liber Amicorum for J. David Meisser on the occasion of his 65th birthday, Bern 2012, 243-256
- Simon J., Milchmarkt aus der Sicht des Wettbewerbsrechts - insbesondere Mengensteuerungssysteme im nachgelagerten Käsemarkt, in: Blätter für Agrarrecht 2012, 3-16
- Simon J., Schutte ., Recht und Markenbewertung, in: sic!, Zeitschrift für Immaterialgüter-, Informations- und Wettbewerbsrecht, 2010, 926-929
- Simon J., Reputationsschutz für Marken, in: Oertle/Wolf/Breitenstein/Diem (eds.), M&A - Recht und Wirtschaft in der Praxis, Liber Amicorum for Rudolf Tschäni, Zurich 2010, 505-535
- Simon J., Geographical Indications (GIs), Trademarks and International Standards (e.g. Codex Alimentarius), in: Le indicazioni di qualità degli alimenti, Diritto internazionale ed europeo, 2009
- Simon J., Commentary of art. 15 to 21 of the TRIPS-Agreement, in: Cottier/Veron (eds.), Concise International and European IP Law - TRIPS, Paris Convention, European Enforcement and Transfer of Technology, Kluwer 2008
- Simon J., Innovation, Wachstum und Recht, in: Lüders/Müller/Juchli (eds.), Wachstum durch Innovation, Bern 2007, 91 et seqq.
- Simon J., Wirtschaftsrecht kann mehr: Juristische Strategien für die Durchsetzung der Marke, in: Deichsel/Meyer (eds.), Jahrbuch Markentechnik 2006/2007, Frankfurt a./M., 2005, 213 et seqq.
- Simon J., Selektiver Vertrieb und Vertikalgruppenfreistellung, in: Fezer (ed.), Lauterkeitsrecht, Kommentar zum Gesetz gegen den unlauteren Wettbewerb, Munich 2005, 1431 et seqq.
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Contact Details
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Assistant
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References
Jürg Simon is the leading trademark practitioner in trademark law in Switzerland. His advice is clear, concise and leaves no open questions.
The Legal 500, 2025Jürg Simon has an exceptional grasp of complex legal issues. His ability to distil complicated matters into clear, actionable advice is invaluable.
Chambers & Partners, 2025His expertise and dedication are extraordinary.
Chambers & Partners, 2025I would highly recommend him to anyone seeking top-notch legal guidance in Switzerland on trade mark matters.
Chambers & Partners, 2025“Jürg has built his reputation on a foundation of outstanding litigation skills. His courtroom presence is commanding and his strategic thinking is second to none. He navigate the intricacies of the legal system with ease, providing clear and succinct advice, even in complex matters.”
WTR 1000, 2025He's one of the best trademark lawyers around.
Who's Who Legal, 2024Simon is one of the most professional lawyers I have ever worked with. He never sounds like he is trying to teach but shows his strength by what he does.
Chambers & Partners, 2024One of the most effective and skilled lawyers in Switzerland, but is also humble and down-to-earth in his manner.
WTR 1000, 2022Jürg Simon is one of the outstanding trade mark practitioners in Switzerland with top experience and expertise. He’s the person to turn to especially for demanding and sophisticated cases.
The Legal 500, 2021Jürg Simon is “the top trademark practitioner in Switzerland”. He is distinguished among peers for his “excellent trademark expertise”.
Who's Who Legal, 2021Jürg Simon comes highly recommended by market commentators thanks to his profound trademarks, copyright and transactional expertise.
Who's Who Legal, 2021A smart and goal-oriented negotiator and litigator.
Chambers & Partners, 2020He is pragmatic, has a superb judgement and understands perfectly the economic context of our market.
Chambers & Partners, 2020
Publications
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Handbuch Kollidierende Kennzeichen
in: Stämpfli, 2nd edition, Bern 2024
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NFTs and copyrights - a brief overview under Swiss law
in: NFT, Cryptocurrency & the Metaverse Special Issue, November 2022, 32-35