Jürg Simon Partner, Co-Head of Intellectual Property
Prof. Dr. iur., Attorney at Law, Executive M.B.L.-HSG

Jürg Simon
Partner, Co-Head of Intellectual Property
Prof. Dr. iur., Attorney at Law, Executive M.B.L.-HSG
+41 58 450 80 00
juerg.simon@lenzstaehelin.com 		Zurich
Brandschenkestrasse 24
CH-8027 Zurich
www.lenzstaehelin.com

  • Expertise

    Prof. Dr. Jürg Simon is a partner and leading expert in intellectual property and related fields in Switzerland (forensic and non-forensic work), with a particular focus on trademark and privacy law. He has vast experience as counsel in trademark, unfair competition, copyright and patent litigation, as well as in all aspects of commercial transactions involving intellectual property rights (such as licensing, selective distribution, sponsoring and IP securitisation). Before joining Lenz & Staehelin, he was director at the Swiss Intellectual Property Institute and a partner in an IP boutique firm.

    Jürg teaches intellectual property law (among other topics) at the University of St. Gallen, the Swiss Intellectual Property Institute, and the Università LUISS Guido Carli in Rome. He has been published on a wide range of intellectual property and competition topics. He is also the past and acting president of two associations n the Swiss dairy industry, and a member of the board of directors of IP-intensive companies.

  • Practices

    Commercial and Contracts Competition and Regulated Markets Employment, Pensions and Immigration Intellectual Property Litigation and Arbitration Technology and Outsourcing

  • Professional Experience and Education

    and Education

    2006University of St.Gallen (Adjunct Professor of Intellectual Property Law)
    2005Partner at Lenz & Staehelin
    1997Partner at IP boutique law firm
    1991Swiss Federal Institute of Intellectual Property
    1987Swiss Federal Office of Justice
    1997University of St.Gallen (Executive Masters in European and International Business Law)
    1990University of Bern (Dr. iur.)
    1987Admission to Bern Bar

  • Specialist Areas

    Intellectual Property, Litigation and Arbitration, Competition, Commercial and Contracts, Sports Law, Technology, Media & Telecoms

  • Languages

    German, English, French

  • Memberships

    Member of all relevant national and international professional organizations in the field.

  • SELECTED PUBLICATIONS

    • Simon Jürg, Vallone Vera, NFTs and copyrights - a brief overview under Swiss law, in: NFT, Cryptocurrency & the Metaverse Special Issue, November 2022, 32-35
    • Simon Jürg, Global Leaders 2022 Interview, World Trademark Review, 14/10/2022
    • Simon Jürg, Antreasyan Sevan, Hitz David, Trademarks 2022 - Switzerland, in: Getting The Deal Through, October 2021, 277-283
    • Simon Jürg, SWISSNESS - Praxishandbuch und erste Bilanz, 1st edition, Zurich 2020
    • Simon Jürg, Eidgenössisches Recht, in: Streuli (ed.), Schweizerisches Immaterialgüter- und Wettbewerbsrecht, Herkunftsangaben und andere geographische Bezeichnungen, SIWR III/3, 3. Auflage, Basel 2019, 179-268
    • Simon Jürg, Mezger Nick, Die neue Urheberrechtsrichtlinie der EU (2019/790) - Leistungsschutzrecht, "Upload-Filter", Fotographie und ihr Verhältnis zur schweizerischen Urheberrechtsrevision, in: Zeitschrift für Europarecht, 2019, 130-141
    • Antreasyan Sevan, Merkt Benoît, Simon Jürg, The Intellectual Property and Antitrust Review 2019 - Switzerland, in: The Law Reviews, 4th edition, September 2019, 186-194
    • Simon Jürg, Brexit focus: a new national strategy, in: World IP Review, 28 November 2016
    • Simon Jürg, "Swissness" - worum geht es?, in: MB-Revue Maschinenbau, Annual main edition 2015
    • Simon Jürg, Designs: A Global Guide 2015 - Switzerland, in: World Trademark Review, Globe Business Publishing, 2014
    • Simon Jürg, Kennzeichenrecht: Die Schweiz und die Entwicklung des Markenrechts in der europäischen Union, in: sic!, Zeitschrift für Immaterialgüter-, Informations- und Wettbewerbsrecht, 2014, 1-10
    • Simon Jürg, Made in Switzerland - the new Swiss approach, in: "Marques" Newsletter, London April 2014
    • Simon Jürg, Spacek D., Länderbericht Schweiz (Kennzeichen, Designrecht, Urheberrecht, Patentrecht), in: Recht, Bilanzierung, Steuerrecht, Bewertung, C.H. Beck, 2014
    • Simon Jürg, Anmerkungen zu Kollisionen zwischen regionalen GUB, GGA und lokalen Herkunftsangaben, in: Bundi/Schmidt (eds.), Gedanken zum Schutz von geografischen Zeichen, Liber Amicorum for J. David Meisser on the occasion of his 65th birthday, Bern 2012, 243-256
    • Simon Jürg, Milchmarkt aus der Sicht des Wettbewerbsrechts - insbesondere Mengensteuerungssysteme im nachgelagerten Käsemarkt, in: Blätter für Agrarrecht 2012, 3-16
    • Simon Jürg, Schutte P., Recht und Markenbewertung, in: sic!, Zeitschrift für Immaterialgüter-, Informations- und Wettbewerbsrecht, 2010, 926-929
    • Simon Jürg, Reputationsschutz für Marken, in: Oertle/Wolf/Breitenstein/Diem (eds.), M&A - Recht und Wirtschaft in der Praxis, Liber Amicorum for Rudolf Tschäni, Zurich 2010, 505-535
    • Simon Jürg, Geographical Indications (GIs), Trademarks and International Standards (e.g. Codex Alimentarius), in: Le indicazioni di qualità degli alimenti, Diritto internazionale ed europeo, 2009
    • Simon Jürg, Commentary of art. 15 to 21 of the TRIPS-Agreement, in: Cottier/Veron (eds.), Concise International and European IP Law - TRIPS, Paris Convention, European Enforcement and Transfer of Technology, Kluwer 2008
    • Simon Jürg, Innovation, Wachstum und Recht, in: Lüders/Müller/Juchli (eds.), Wachstum durch Innovation, Bern 2007, 91 et seqq.
    • Simon Jürg, Wirtschaftsrecht kann mehr: Juristische Strategien für die Durchsetzung der Marke, in: Deichsel/Meyer (eds.), Jahrbuch Markentechnik 2006/2007, Frankfurt a./M., 2005, 213 et seqq.
    • Simon Jürg, Selektiver Vertrieb und Vertikalgruppenfreistellung, in: Fezer (ed.), Lauterkeitsrecht, Kommentar zum Gesetz gegen den unlauteren Wettbewerb, Munich 2005, 1431 et seqq.

  • Contact Details

    Zurich juerg.simon@lenzstaehelin.com
    V-Card Full CV

  • Assistant

    Julia Koller
    julia.koller@lenzstaehelin.com
    Claudia Loosli-Ammon claudia.loosli-ammon@lenzstaehelin.com

  • References

    One of the most effective and skilled lawyers in Switzerland, but is also humble and down-to-earth in his manner.

    WTR, 2022

    He has a profound understanding of Swiss (but also of EU!) trade mark law and is simply a pleasure to work with.

    Legal 500, 2020

    A smart and goal-oriented negotiator and litigator

    Chambers, 2020

    He is pragmatic, has a superb judgement and understands perfectly the economic context of our market.

    Chambers, 2020

    A top name, regarded as very knowledgeable and extremely strong in trademarks

    Who's Who Legal, 2020

    Outstanding and very skilled trademark practitioner

    Who's Who Legal, 2019

One of the most effective and skilled lawyers in Switzerland, but is also humble and down-to-earth in his manner.

WTR, 2022

He has a profound understanding of Swiss (but also of EU!) trade mark law and is simply a pleasure to work with.

Legal 500, 2020

A smart and goal-oriented negotiator and litigator

Chambers, 2020

He is pragmatic, has a superb judgement and understands perfectly the economic context of our market.

Chambers, 2020

A top name, regarded as very knowledgeable and extremely strong in trademarks

Who's Who Legal, 2020

Outstanding and very skilled trademark practitioner

Who's Who Legal, 2019

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Publications

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