The EU AI Act: Update on the application timeline and implications for Swiss companies
The EU AI Act: Update on the application timeline and implications for…
Regulation (EU) 2024/1689 of 13 June 2024 laying down harmonised rules on Artificial Intelligence (“AI Act”) marked a significant milestone in the European Union's regulation of AI technologies. Due to its extraterritorial application, also companies based in Switzerland and other non-EU-countries may potentially be subject to the AI Act.
The AI Act formally entered into force one year ago, but its substantive rules are applied in a phased approach. Effective 2 August 2025, a significant number of provisions under the AI Act came into force, while the final set of its provisions will only enter into force on 2 August 2026 and 2 August 2027, respectively.