Cookies under scrutiny: what risks for Swiss companies?
Cookies under scrutiny: what risks for Swiss companies?
<p>Cookies and similar technologies have become an indispensable part of the digital ecosystem. They ensure the proper functioning of websites, measure their performance and, above all, collect valuable information on users' behaviour for marketing, personalisation or targeted advertising purposes. Long perceived as a mere technical topic, cookies have moved to the forefront of the enforcement priorities of data protection authorities and may expose companies to significant regulatory sanctions and liability if the applicable legal requirements are not properly implemented.</p>