SWISSNESS - Praxishandbuch und erste Bilanz

Published: 18 December 2020

  • PEOPLE

    Jürg Simon
    Partner, Co-Head of Intellectual Property

  • Expertise

    Intellectual Property

  • Details

    Number of pages
    286 pages
    Publisher
    Stämpfli Verlag
    Language
    German
    Price
    CHF 99.00
    ISBN number
    978-3-7272-1397-7

Woher Produkte und Dienstleistungen stammen, ist eine wirtschaftlich höchst relevante Information. Sie kann Vertrauen und Identität schaffen, Qualität garantieren und Nachfrage generieren. Am 1. Januar 2017 trat die sog. Swissness-Revision in Kraft, mit welcher die massgebenden gesetzlichen Bestimmungen im zweiten Titel des Markenschutzgesetzes, im Wappenschutzgesetz sowie in verschiedenen Ausführungsverordnungen neu geordnet und teilweise einem Paradigmenwechsel zugeführt wurden. Die traditionelle, dem Täuschungsschutz verpflichtete Betrachtungsweise wurde um eine ordnungspolitisch lenkende Regelung ergänzt.

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